Young, Antony <br/><br/>
Profitable marketing communications: a guide to marketing return on investment 
by Antony Young and Lucy Aitken 
 - London  Kogan Page  2007 
 - 212p. 
<br/><br/><label>ISBN: </label>0749451564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>profit<br/>Rate of return<br/>Capital investments - evaluation<br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>T34 Y84