Brand warriors: corporate leaders share their winning strategies 
edited by Fiona Gilmore 
 - London  Profile Books  2004 
 - 263p. 
<br/><br/><label>ISBN: </label>1861975929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products - marketing<br/>Advertising<br/>Marketing<br/>Written Off<br/>(82427-Written Off)
<br/><br/><label>Dewey Class. No.: </label>T34 G423