01037pab a2200157 454500008004000000100001400040245006300054260000900117300001200126362001100138520064800149650001400797650002100811700001800832773002900850180718b1999   xxu||||| |||| 00| 0 eng d  aMay, John  aMarketing: a new organising principle for local government  c1999  ap.16-33  aAutumn  aA local government practitioner and a marketing academic consider the claims for marketing as a new organising principle for local government. They scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force. This is especially true concerning the emerging paradigms of relationship marketing and Webster's development of the marketing concept. The authors conclude that a marketing philosophy underlies much of the new approach to local government service provision, and set out some of the characteristics which local government marketing needs to have. - Reproduced  aMarketing  aLocal government  aNewman, Karin  aLocal Government Studies