TY  - SER
AU  - Khanka, S.S.
TI  - Small industry products: need for rural marketing
PY  - 1999///
KW  - India - Industries, Small scale
KW  - Small scale industry
KW  - Rural development - India
KW  - Marketing - India
KW  - Marketing
N2  - Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
BR  - AR43448
ER  -