Applications of management sciences in marketing 
edited by David B. Montgomery 
 - Englewood Cilffs, New Jersey  Prentice- Hall, Inc.  1970 
 - xiii, 481p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --Mathematical models<br/>Marketing --Management --Mathematical models
<br/><br/><label>Dewey Class. No.: </label>T34 M766