00330cam a22001097a 4500008004000000082001300040245009900053260002600152300001000178650001400188700001800202180718b1972   xxu||||| |||| 00| 0 eng d  aT34 M189  aMarketing for managers: the practical man's guide to a complex subjectcedited by Colin Mclver  aLondonbLongmanc1972  a224p.  aMarketing  aMclver, Colin