Simon, Jullian L. <br/><br/>
The management of advertising 
by Jullian L. Simon 
 - Englewood Cliffs, New Jersey  Prentice- Hall, Inc.  1971 
 - xii, 287p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>T3471 Si54 c.2