Posavac, Steven S. <br/><br/>
Advertising, marketing and brand building: understanding consumer behaviour 
by Steven S. Posavac 
 - New Delhi  Reference Press  2012 
 - 331p. 
<br/><br/><label>ISBN: </label>9788184050752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Research<br/>Internet marketing<br/>Marketing research<br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>T15 P839