Kumar, V. <br/><br/>
Profitable customer engagement : concepts, metrics, and strategies 
by V. Kumar 
 - New Delhi  Sage  2013 
 - 311p. 
<br/><br/><label>ISBN: </label>9788132113409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profit<br/>Branding (Marketing)<br/>Customer relations -- Management
<br/><br/><label>Dewey Class. No.: </label>I5 K96p