Albarran, Alan B. <br/><br/>
Management of electronic media 
by Alan B. Albarran 
 - 4th ed. 
 - Australia  Wadsworth cengage learning  2010 
 - 332p. 
<br/><br/><label>ISBN: </label>9780495571377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication -- Management<br/>Broadcasting -- Management<br/>Electronic media -- Management
<br/><br/><label>Dewey Class. No.: </label>I548 Al13