Khan, Mumtaz Ahmad <br/><br/>
The Japanese style of marketing: lessons for South Asian managers 

 -  1999 
 - p.41-44 
 - Jan-Mar 
<br/><br/> In this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managers<br/>Marketing