00622pab a2200145 454500008004000000100002300040245007000063260000900133300001200142362001200154520024500166650001300411650001400424773003800438180718b1999   xxu||||| |||| 00| 0 eng d  aKhan, Mumtaz Ahmad  aThe Japanese style of marketing: lessons for South Asian managers  c1999  ap.41-44  aJan-Mar  aIn this paper, the author recounts the experience of the Japanese style of marketing during his 24-week tenure at Japan's Hosei University and concludes that many lessons can be learnt by South Asian managers from the Japanese. - Reproduced  aManagers  aMarketing  aSouth Asian Journal of Management