00994pab a2200145 454500008004000000100001900040245007000059260000900129300001300138362000800151520062000159650001500779650002000794773003400814180718b2000   xxu||||| |||| 00| 0 eng d  aTodd, Peter M.  aThe ecological rationality of mechanisms evolved to make up minds  c2000  ap.940-56  aMar  aSelective pressures favoring rapid decisions would have led to the evolution of simple decision-making mechanisms that could take the form of heuristics and rules that use as little available information as possible. Such decision heuristics can only be ecologically rational - yielding accurate inferences in particular problem domains - if they exploit the way that information is structured in the environment. The author presents a variety of fast and frugal heuristics that are ecologically rational and shows how they can be organized in the mind's adaptive toolbox of decision-making strategies. - Reproduced  aPsychology  aDecision making  aAmerican Behavioral Scientist