01045pab a2200169 454500 180718b2000 xxu||||| |||| 00| 0 eng d Todd, Peter M. The ecological rationality of mechanisms evolved to make up minds 2000 p.940-56 Mar Selective pressures favoring rapid decisions would have led to the evolution of simple decision-making mechanisms that could take the form of heuristics and rules that use as little available information as possible. Such decision heuristics can only be ecologically rational - yielding accurate inferences in particular problem domains - if they exploit the way that information is structured in the environment. The author presents a variety of fast and frugal heuristics that are ecologically rational and shows how they can be organized in the mind's adaptive toolbox of decision-making strategies. - Reproduced Psychology Decision making American Behavioral Scientist 44556 44556 44556 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 43, Issue no: 6 AR44967 2018-07-19 2018-07-19 AR