Rahman, Mahfoozur creator text xu| 2000 continuing ng p.179-86 Today, when globalisation is taking place the worldover, and when the rules and regulations of GATT, adopted in the Uruguay Round, are being followed by all members of GATT, the significance of agricultural marketing in India assumes higher proportions. However, because of non-development of rural marketing on sound commercial lines, the Indian farmer still remained poor, ignorant and illiterate. In this paper, the author suggests that if the country has to develop the rural sector, it has to realise the challenges of the next millennium and has to proactively develop the strategies for marketing the agricultural produce, so that the farmers may fetch a fair price. - Reproduced Marketing - India Agricultural markets Business Review 180718