01220pab a2200169 454500008004000000100002200040245007600062260000900138300001300147520069100160650002200851650002500873773002000898909001000918999001700928952010500945180718b2000   xxu||||| |||| 00| 0 eng d  aRahman, Mahfoozur  aRural marketing challenges in the new millennium: an Indian perspective  c2000  ap.179-86  aToday, when globalisation is taking place the worldover, and when the rules and regulations of GATT, adopted in the Uruguay Round, are being followed by all members of GATT, the significance of agricultural marketing in India assumes higher proportions. However, because of non-development of rural marketing on sound commercial lines, the Indian farmer still remained poor, ignorant and illiterate. In this paper, the author suggests that if the country has to develop the rural sector, it has to realise the challenges of the next millennium and has to proactively develop the strategies for marketing the agricultural produce, so that the farmers may fetch a fair price. - Reproduced  aMarketing - India  aAgricultural markets  aBusiness Review  a45470  c45470d45470  00104070aIIPAbIIPAd2018-07-19hVolume no: 6, Issue no: 1-2pAR45893r2018-07-19w2018-07-19yAR