01213pab a2200145 454500008004000000100001600040245006500056260000900121300001200130520085000142650001300992650001701005650002501022773002001047180718b2000   xxu||||| |||| 00| 0 eng d  aSahaf, M.A.  aStudying marketing through cases: a guideline to the student  c2000  ap.45-54  aCase studies have been widely accepted as an effective way of exposing students to the realities of business. A case approach forces a student to deal with problems as they actually occur in a marketing organisation. In fact it brings realism into management education in general and marketing in particular. As a consequence, the case method for studying marketing has enjoyed a steady and continuing increase both in popularity and use. However, its effectiveness has often been challenged partly because of some misconceptions about the application of case method and partly because of some students who find the process of case analysis difficult. It is against this backdrop that the present paper attempts to clear these misconceptions and at the same time suggests a simple but effective framework for the analysis of a case. - Reproduced  aStudents  aCase studies  aManagement education  aBusiness Review