00333pab a2200133 454500008004000000100001900040245005000059260000900109300001300118362000800131650001400139700002000153773002600173180718b2000 xxu||||| |||| 00| 0 eng d aBhargava, J.N. aMass customization in India: myth or reality? c2000 ap.505-09 aJul aMarketing aMukherjee, A.K. aManagement Accountant