01842pab a2200181 454500 180718b2001 xxu||||| |||| 00| 0 eng d Doorewaard, Hans The osmosis of ideas: an analysis of the integrated approach to IT management from a translation theory perspective 2001 p.55-76 Feb Compared to the critical success factors approach, Translation Theory, which is based on Callon/Latour's Actor-network Theory, presents an innovative and inspiring perspective of analyzing a particular management fashion: the so-called Integrated Approach to IT Management. We argue that the `translation' of this vision on IT management into the organizational discourse resembles more the process of `osmosis' than it does the process of `coloning'. Actors do not simply emulate new ideas. The vision must fight its way through a `semipermeable organizational membrane', consisting of existing power networks, organizational culture and subcultures. As a result, during ongoing processes of intermingling and (re)interpreting concepts and practices, the organization slowly changes towards the realization of only a few of the core ideas of the new approach. Translation often takes place unintentionally, as part of a power-based process of implicit meaning and identity formation. We develop a simple conceptual framework of translation, while focusing on the translation processes of alignment, enrolment, congealment and hegemonic power. We illustrate our analysis by exploring PROMIS, a particular application of the Integrated Approach, which was implemented within a bank organization in the Netherlands. - Reproduced Management Information technology Bijsterveld, Mark van Organization 47781 47781 47781 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 8, Issue no: 1 AR48209 2018-07-19 2018-07-19 AR