Wolfe, Harry Deane., et.al <br/><br/>
Measuring advertising results 
by Harry Deane Wolfe and other 
 - New York  National Industrial Conference Board  1962 
 - 177p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - USA - Case Studies
<br/><br/><label>Dewey Class. No.: </label>T3471x73 N213m