Gupta, Soma Sen <br/><br/>
Consumer behaviour: dynamics of building brand equity 
by Soma Sen Gupta 
 - Delhi  New Century  2005 
 - 297p. 
<br/><br/><label>ISBN: </label>8177080946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>T15 G959