Batra, Rajeev <br/><br/>
Advertising management 
by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi  Prentice-Hall of India  1998 
 - 754p. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Management.
<br/><br/><label>Dewey Class. No.: </label>T3471 B321