Luck, David J. <br/><br/>
Marketing research 
by David J. Luck and Ronald S. Rubin 
 - 7th ed. 
 - New Delhi  Prentice-Hall of India  1997 
 - 683p. 
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>T34084 L963m