01066pab a2200157 454500008004000000100001800040245009200058260000900150300001300159362000800172520062500180650002200805650001400827700001900841773004800860180718b2001   xxu||||| |||| 00| 0 eng d  aJohri, Smriti  aProduct awarness in Indian customers: a study of cosmetics, toiletries and health foods  c2001  ap.98-102  aApr  aMarketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products.  In striving to do so they send suitable information to their customers.  An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him.  This could be damaging to both the marketer and the customer.  The present paper is a small exploratory study to understand the current awareness in Indian customers.  The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced  aMarketing - India  aMarketing  aPethe, Sanjyot  aPrestige Journal of Management and Research