01117pab a2200181 454500 180718b2001 xxu||||| |||| 00| 0 eng d Johri, Smriti Product awarness in Indian customers: a study of cosmetics, toiletries and health foods 2001 p.98-102 Apr Marketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products. In striving to do so they send suitable information to their customers. An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him. This could be damaging to both the marketer and the customer. The present paper is a small exploratory study to understand the current awareness in Indian customers. The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced Marketing - India Marketing Pethe, Sanjyot Prestige Journal of Management and Research 49880 49880 49880 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 5, Issue no: 1 AR50308 2018-07-19 2018-07-19 AR