Johri, Smriti creator Pethe, Sanjyot text xu| 2001 continuing ng p.98-102 Marketing managers' role is to influence customers to feel favourably towards their brand and also to choose their company's products. In striving to do so they send suitable information to their customers. An unaware customer can wrongly use a product, could use it excessively or could misinterpret the information passed on to him. This could be damaging to both the marketer and the customer. The present paper is a small exploratory study to understand the current awareness in Indian customers. The study confines itself to three product categories namely, cosmetics, toiletries and health foods. - Reproduced Marketing - India Marketing Prestige Journal of Management and Research 180718