Howard, John A. <br/><br/>
Marketing: executive and buyer behavior 
by John A. Howard 
 - New York  Columbia University Press  1963 
 - xi, 218p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision-making.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 H834