Lal, Pradeep Michael <br/><br/>
Evaluating the role of media in consumer education and awareness: a case study of "Jago Grahak Jago" media initiative 
by Pradeep Michael Lal 
 - New Delhi  Indian Institute of Public Administration  2011 
 - 123p. 
<br/><br/> An APPPA M.Phil dissertation, 2010-11 (Guide: Prof. Suresh Misra) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer -Behaviour- India<br/>Consumer -Education -India
<br/><br/><label>Dewey Class. No.: </label>APPPA 2010-11/LAL