Kumar, Alok <br/><br/>
Customer relationship management:concepts & applications 
By Alok Kumar, Chhabi Sinha, and Rakesh Sharma 
 - New Delhi  Biztantra  2007 
 - 350p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management<br/>Relationship marketing<br/>Customer relations -- Management
<br/><br/><label>Dewey Class. No.: </label>T15 K96c