Newwell, Frederick <br/><br/>
Why CRM Doesn't work : how to win by letting customers manage the relationship 
by Frederick Newell 
 - New Delhi  Kogan page  2008 
 - 263p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>T34 N441w