Tybout, Alice M. <br/><br/>
Kellogg on marketing 
By Alice M. Tybout and Bobby J. Calder 
 - 2nd. 
 - New Delhi  Wiley  2010 
 - 426p. 
<br/><br/><label>ISBN: </label>9788126528417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS -- Marketing -- General<br/>Business
<br/><br/><label>Dewey Class. No.: </label>T34 T954