Halve Anand Bhaskar <br/><br/>
Planning for power advertising :a user's manual for students and practitioners 
By Anand Bhaskar Halve 
 - New Delhi  Sage Publication  2005 
 - 260p. 
<br/><br/><label>ISBN: </label>0761933549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--India<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>T3471 H169