Seth Rakesh <br/><br/>
Creating customer delight: the how and why of CRM 
By Rakesh Seth and Kirti Seth 
 - New Delhi  Sage  2005 
 - 154p. 
<br/><br/><label>ISBN: </label>0761932968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management
<br/><br/><label>Dewey Class. No.: </label>T15 Se75c