Kapoor Jagdeep <br/><br/>
24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers 
By Jagdeep Kapoor  
 - New Delhi  Sage Publication  2001 
 - 111p. 
<br/><br/><label>ISBN: </label>8178290022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>T15 K141