Kotler,Philip and Keller,Kevin.Lane.et.al. <br/><br/>
Marketing management : a south asian perspective 
By Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. 
 - 13th 
 - India  Dorling Kindersley  2009 
 - 645p. 
<br/><br/><label>ISBN: </label>9788131716830