01734nam a2200193Ia 4500 181130s2018 xx 000 0 und d Bauer, Nichole M. Visual information and candidate evaluations: the influence of feminine and masculine images on support for female candidates 2018 p.395-407. Jun Existing research debates the extent to which feminine and masculine stereotypes affect voters� impressions of female candidates. Current approaches identify how descriptions of female candidates as having feminine or masculine qualities lead voters to rely on stereotypes. We argue that extant scholarship overlooks a critical source of stereotypic information about female candidates�the role of visual information. This manuscript explores the conditions under which voters use feminine and masculine visuals to evaluate female candidates. Drawing on theories of information processing and stereotype reliance, we develop a framework that explains when visual information will affect how voters evaluate female and male candidates. We argue that visual information that is incongruent with stereotypes about a candidate�s sex will affect candidate evaluations while visuals congruent with stereotypes about candidate sex will not. We test these dynamics with an original survey experiment. We find that gender incongruent masculine visuals negatively affect evaluations of a female candidate�s issue competencies and electoral viability. - Reproduced. Campaign Elections Women in politics Carpinella, Colleen Political Research Quarterly Women in politics 506830 506830 0 0 0 0 IIPA IIPA 2018-12-07 71(2), Jun, 2018: p.395-407. AR118625 2018-12-07 2018-12-07 AR