01853nam a2200205Ia 4500008004100000100002200041245013100063260000900194300001500203504000800218520116700226650001301393650001401406650002201420700002401442773003301466906002201499999001901521952010701540181130s2018    xx            000 0 und d  aBauer, Nichole M.  aVisual information and candidate evaluations:bthe influence of feminine and masculine images on support for female candidates  c2018  ap.395-407.  dJun  aExisting research debates the extent to which feminine and masculine stereotypes affect voters� impressions of female candidates. Current approaches identify how descriptions of female candidates as having feminine or masculine qualities lead voters to rely on stereotypes. We argue that extant scholarship overlooks a critical source of stereotypic information about female candidates�the role of visual information. This manuscript explores the conditions under which voters use feminine and masculine visuals to evaluate female candidates. Drawing on theories of information processing and stereotype reliance, we develop a framework that explains when visual information will affect how voters evaluate female and male candidates. We argue that visual information that is incongruent with stereotypes about a candidate�s sex will affect candidate evaluations while visuals congruent with stereotypes about candidate sex will not. We test these dynamics with an original survey experiment. We find that gender incongruent masculine visuals negatively affect evaluations of a female candidate�s issue competencies and electoral viability. - Reproduced.  aCampaign  aElections  aWomen in politics  aCarpinella, Colleen  aPolitical Research Quarterly  aWomen in politics  c506830d506830  00104070aIIPAbIIPAd2018-12-07h71(2), Jun, 2018: p.395-407.pAR118625r2018-12-07w2018-12-07yAR