01693nam a2200193 4500 507184 507184 190205b ||||| |||| 00| 0 eng d McCarthy, Lucy 1067 Voiceless but empowered farmers in corporate supply chains: contradictory imagery and instrumental approach to empowerment 2018 p.609-635. There have been calls for a shift of focus toward the political and power-laden aspects of transitioning toward socially equitable global supply chains. This article offers an empirically grounded response to these calls from a critical realist stance in the context of global food supply chains. We examine how an imaginary for sustainable farming structured around an instrumental construction of empowerment limits what is viewed as permissible, desirable, and possible in global food supply chains. We adopt a multimodal critical discourse analysis to examine the sustainable farming imaginary for smallholder farmers constructed by one large organization, Unilever, in a series of videos produced and disseminated on YouTube. We expose the underlying mechanisms of power and marginalization at work within the sustainability imaginary and show how ‘empowerment’ has the potential to create new dependencies for these farmers. We recontextualize the representations to show that while the imaginary may be commercially feasible, it is less achievable in terms of empowering smallholder farmers. - Reproduced. Farmers 1068 Food supply chain 1069 Touboulic, Anne 1070 Mattews, Lee 1071 Organization Food supply ddc AR 0 0 ddc 0 0 381223 IIPA IIPA 2019-02-05 25(5), Sep, 2018: p.609-635. AR118766 2019-02-05 AR