01736pab a2200133 454500008004000000100001800040245015000058260000900208300001200217362001400229520133400243650001401577773001101591180718b2001   xxu||||| |||| 00| 0 eng d  aButt, A. Rauf  aA comparative study of Pakistani consumer's country-of-origin attitudes towards the marketing mix of products from Germany, Japan and South Korea  c2001  ap.49-60  aJul - Dec  aThis study is among the first to report findings from empirical consumer research in Pakistan. The study has examined international business competitive rivalry of Germany, Japan and South Korea from the perspective of the consumers of a neutral country, Pakistan. The research was conducted to evaluate and compare the influence of the "made in ..."lablel on  Pakistani consumers' attitudes toward the marketing mix of products from the countries. This study used verbal references to general  products by using the questionnaires used by a number of earlier researchers in similar studies. The comparision of the Pakistani consumers' attitude scores toward the marketing mix was conducted using analysis of variance statistical technique, at the .05 level of significance.  The result of the hypotheses testing indicate the existence of significance of products from the countries, differences among the Pakistani Consumers' country-of-origin attitudes towards the marketing mix of Pakistani consumers seem to have the most positive attitudinal response to the products and marketing activities of Japan. The findings of this study are expected to contribute toward the planning and execution of  the marketing strategies of international business managers in Pakistan and benefit all the concerned organisations. - Reproduced.  aConsumers  aVision