01851nam a2200193   4500999001900000008004100019100002400060245010200084260001800186300003300204520118500237650002301422700002701445700002701472773001801499906002001517942001201537952010801549  c512554d512554191129b           ||||| |||| 00| 0 eng d  aKantola, Anu914008  aAffect in governmentality: Top executives managing the affective milieu of market liberalisation   bOrganization   a26(6), Nov, 2019: p.761-782.  aThis article explores the role of affect in governmentality and develops the concept of the ‘affective milieu’ to better understand liberal forms of managerial control in market environments. Taking Foucault’s writings on consent, security and technologies of self as a vantage point, we suggest that the regimes of governmentality are both rational and affective milieus and propose that the Spinozan–Deleuzian affect theory provides an entry point for exploring how regimes of governmentality operate as affective milieus. The Spinozan–Deleuzian affect theory helps in understanding affective complexities and attempts to create affective alliances in governmentality. Elucidating this point, we explore how top executives at globally operating paper and metal companies entered a new affective milieu when going through market liberalisation. The affective milieu oscillates between the dangers and promises of the market. Using the notion of priming, we analyse how the top executives use the affective threats and promises of the opening markets and how they attempted to develop managerial techniques to incite and orient employees in the new milieu. - Reproduced.  aManagement 914009  aSeeck, Hannele 914010  aMannevuo, Mona 914011  aOrganization   aLiberalisation   2ddccAR  00102ddc40709386606aIIPAbIIPAd2019-11-29h26(6), Nov, 2019: p.761-782.pAR121906r2019-11-29yAR