Analysing Economic and Margin analysis in Saffron Marketing in Kashmir valley
- Man and development
- 41(4), Dec 2019. p. 1-16
The study analyses economic parameters and margin- price spread analysis of saffron growers in Pampore vital for enunciating and offering comebacks to the economic and financial problems in research in agricultural sciences in general and business economics in particular. Accordingly, income and production of the growers in relation to the size of land holdings have been analyzed. In the three protuberant saffron growing villages of Pampore namely Letpora, Ledhu and Konibal the primary data was collected which was based on the interview. For the selection of the respondents, Purposive-Stratified-cum-Proportional sampling framework was followed. One-way ANOVA was used to analyze the relationship between saffron income and size of landholdings on the one hand and the relationship between saffron production and size of landholdings on another hand. The tabular method and percentage analysis were carried out to examine marketing cost, marketing margin, and price spread. The statistical treatment to the data uncovers the fact that there is a positive relationship between saffron income and the size of land holdings on the one hand and saffron production and the size of land holdings on another hand. Furthermore, we come to know that in all marketing channels except channel III, where firm enjoys the maximum share in consumer’s rupee (15.38%), it is the retailer who enjoys the maximum share in consumer’s rupee. - Reproduced
Income, production, size of land holding, margin analysis, saffron marketing