Dai, Weula and Luca, Michael.
Digitizing disclosure: The case of restaurant hygiene scores
- American Economic Journal : Microeconomics
- 12(2), May, 2020: p. 41-59
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response. - Reproduced