00937nam a22001097a 4500008004100000100002300041245006900064260003200133300002800165520060200193773003200795210129b           ||||| |||| 00| 0 eng d  aBrynjolfsson, Erik  aMeasuring the impact of free goods on real household consumption  aAEA Papers and Proceedings   a110, May, 2020: p.25-30  aWe suggest a methodology that allows statistical agencies to form approximations to the benefits that flow to households from new free goods. The present production-oriented GDP measures are not satisfactory for measuring real household consumption and will be increasingly inaccurate as free goods, such as those made possible by the digital revolution, become more important. Advertising expenditures are not an adequate substitute for measuring the benefits of new goods to the household sector. Instead, we need to draw on estimates such as those provided by choice experiments. –Reproduced   aAEA Papers and Proceedings