Indian consumer animosity towards China: The role of consumer ethnocentrism, national identity and consumer Constantinople
Joshi, Riddhish N. and Joshi, Yogesh C.
creator
text
IASSI Quarterly: Contributions to Indian Social Science
monographic
eng
39(4), Oct-Dec, 2020: p.562-580
Despite showing a relationship full of strain and conflict since the 1950. India and China both have seen astringe improvement in blatted trade. It has created many opportunities for international markets but simultaneously many challenges for global markets and native manufactures. – Reproduced
IASSI Quarterly: Contributions to Indian Social Science
210712