Albers, N., D.Wren, A.O. and Chupp, M. G. <br/><br/>
Consumer perceptions and pricing practices for weddings 

 - Journal of Consumer Policy   
 - 44(3), Sep, 2021: p.407-426 
<br/><br/> Weddings represent a specific consumption experience with unusual pressures (financial and emotional). Societal pressures of perfection and the experience itself, including conspicuous consumption, experience, and credence qualities, create a unique consumption and pricing environment. Study 1 provides evidence of a two-tier retail pricing approach for “regular” and “wedding” items. Study 2 suggests this phenomenon has been propagated by a tendency to attach elevated importance to wedding products. This paper documents the practice of elevated wedding pricing and offers insight into why the practice is tolerated and perpetuated. – Reproduced  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing, Discrimination, Wedding, Consumer, Perfection, Quality