Parsad, C., Prashar, S. and Sahay, V.S.  <br/><br/>
Tata nano: Case of repositioning 

 - Vikalpa: The Journal for Decision Makers   
 - 46(3), Jul-Sep, 2021: p.177-187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tata nano, Product failure, Repositioning strategy, Targeting, Positioning