Gupta, Peeyush et al  <br/><br/>
Pursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel 

 - Vikalpa: The Journal for Decision Makers  
 - 46(4), Oct-Dec, 2021: p.197-208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital marketing, Digital transformation, Tata steel, Agile principles.