Sengupta, Anindya  <br/><br/>
Swadeshi entrepreneurship  

 - Yojana  
 - 66(1), Jan, 2022: p.23-27 
<br/><br/> Emergence of Mahatma Gandhi with his credo of non-violence and the idea of trusteeship found deep resonance with the Indian business elite. With rising nationalism, there was a definite change in consumer culture too.  Irrespective of whether they were actively participating in political movements or not, people wanted to use India-made/local products as a badge of their patriotism. This also led to the emergence of a Swadeshi retail network. – Reproduced