01004nam a22001097a 4500008004100000100004400041245004300085260004700128300003000175520064200205773004700847221226b           ||||| |||| 00| 0 eng d  aBoard, Simon and Ter-Vehn, Moritz Meyer  aA reputational theory of firm dynamics  aAmerican Economic Journal: Microeconomics   a14(2), May, 2022: p.44-80  aWe study the life cycle of a firm that produces a good of unknown quality. The firm manages its quality by investing while consumers learn via public breakthroughs; if the firm fails to generate such breakthroughs, its revenue falls and it eventually exits. Optimal investment depends on the firm's reputation (the market's belief about its quality) and self-esteem (the firm's own belief about its quality), and is single-peaked in the time since a breakthrough. We derive predictions about the distribution of revenue and propose a method to decompose the impact of policy changes into investment and selection effects. – Reproduced   aAmerican Economic Journal: Microeconomics