TY  - BOOK
AU  - Parvathy P. R. and  Satheesh, E. K.
TI  - Impact of RISC biases among equity shareholders: Evidence from Indian investors
CY  - The Indian Journal of Economics 
KW  - Behavioural biases, Behavioural finance, Cognitive biases, Irrationality, RISC
N2  - Today irrationality and behavioural emotions are on its way to strike off the myths of rational theories of finance of the late twentieth century. Behavioural finance is thus on its way of emergence. Behavioural finance deals with the behavioural aspects of normal man for which evidence from psychology and sociology is incorporated with finance. Behavioural biases emerges out of the cognitive and emotional factors that occurs within a human. The main aim of the study is to measure the impact of the RISC (Representativeness Bias, Illusion of Control Bias, Selfattribution bias and Cognitive Dissonance Bias) biases on the investment decision making and performance of retail equity investors in India. The result of the study reveals that cognitive dissonance bias have high impact on the decision making of the equity investors in India. It is also ascertained that with respect to the confidence to predict the future, investors with post graduate qualification tend to be more biased when compared to graduates and professional investors. – Reproduced
BR  - AR128191
ER  -